Revamping and relaunching one of Asia’s largest multi-asset class management brand
DragonCor (Blackstone)
![](https://www.spectrabranding.com/wp-content/uploads/2023/05/spectramade-img-desktop-3.fceb64.jpg)
spectrability
Brand Strategy
Brand Identity
Client
DragonCor (Blackstone)
Introduction
We helped to articulate and execute new positioning for Blackstone’s Dragoncor asset management division, resulting in increased levels of awareness and achievements in talent acquisition.
Logo Design
![](https://www.spectrabranding.com/wp-content/uploads/2023/05/Spectra_branding_DragonCor_officelogo.jpg)
Collateral
![](https://www.spectrabranding.com/wp-content/uploads/2023/05/spectra_branding_DragonCor_cards2.jpg)
![](https://www.spectrabranding.com/wp-content/uploads/2023/05/Spectra_Branding_DragonCor_mockup_decktemplate.jpg)
![](https://www.spectrabranding.com/wp-content/uploads/2023/05/Spectra_Branding_DragonCor_Factsheet.jpg)
![](https://www.spectrabranding.com/wp-content/uploads/2023/05/spectra_Brnding_DragonCor_website-scaled.jpg)
![](https://www.spectrabranding.com/wp-content/uploads/2023/05/spectra_Branding_DragonCor_website_2.jpg)