Building trust, earning love and beating the odds of a low involvement and commoditised segment.
RedBox
spectrability
Brand Identity
Brand Communications
Brand Conversations
Client
RedBox
Introduction
Spectra helped Redbox to differentiate itself in a challenging market, taking it from a commodity brand to a membership economy leader – boosting customer acqusition and retention, as well as securing a major investment following a repositioning exercise and full revamp of their communications toolkit.